APPRENTICE PROJECT

PUMA

2023

First I was given a brief by a Product Line Manager. The brief included the timeline, accounts, target pricing and competitor benchmarks. After this I had a few short weeks to complete this pack “RWND TO GOODTIMES”.

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CONSUMER PAGE.png

MOOD - CONCEPT.png

APPAREL DETAILS.png

FABRIC DYEING.png

GRAPHIC COVER PAGE.png

GRAPHIC DETAILS.png

GRAPHIC EXECUTION.png

DESIGN COVER PAGE.png

COLOR MOOD.png

STYLE OVERVIEW EXAMPLE .png

KEY OUTFIT EXAMPLE.png

THANK YOU .png